What, and by how much, is increased in the NewDays (sales brand written in Japanese) Volume-Up Fest?
If the price stays the same, is it automatically a good deal in your shopping basket?
newdays was observed in Japan’s search market, but that observation alone cannot determine the event’s actual location or the media outlet’s location.
3-line summary
1. NewDays is running a price-maintained volume-up promotion.
2. The second round runs from August 25 to September 7.
3. You need to check the basis of the increase first to understand its practical value.
Eight items in the second round; 16 items across the two rounds
According to an Oricon News report, NewDays and NewDays KIOSK announced a promotion featuring increased quantities while maintaining prices. The sales period for the second round is August 25 to September 7, covering eight products.
The first round was listed as August 18 to 31, and the second round as August 25 to September 7. The promotion is said to offer 16 products in total, with eight in each round. Because the periods overlap in part, it may be confusing to treat the “promotion period” and the sales period for a particular product as meaning the same thing.
All listed prices include tax. However, this is not a discount that lowers prices; it increases the amount or composition of the product at the same price. Therefore, the first thing to check is not the large number saying “increased by X percent,” but the basis of comparison that number refers to.
A 40% increase and double the amount are not the same type of increase
For example, the large salmon-and-bonito rice ball is 270 yen, with its fillings increased by 40%. The comparison is stated to be against a limited-time, standard-quantity product released on August 4. The juicy karaage bento is 635 yen and includes two additional pieces of karaage, compared with the standard product sold from March 31 to June 29.
Other products use more varied units of comparison. The ham-and-cheese sandwich has 50% more ham, while chilled fresh pasta and soy sauce stir-fried udon have a 30% increase in total weight. The shrimp, broccoli, and basil salad has a 50% increase in total weight, and the yakisoba bread has 40% more noodles. The chewy dorayaki has double the red bean paste and whipped cream.
There is an important difference here. Products with increased total weight and products with more of a specific ingredient are difficult to compare using the same measure of satisfaction. An increase in a salad’s total weight does not necessarily mean more shrimp, and an increase in noodles in a bun does not mean the same percentage increase in the bread’s total weight.
For that reason, it is difficult to conclude that one product is the best value simply by looking at “50%.” Calculating the actual price per gram would require the real weights before and after the promotion, but the announcement does not provide weight figures for every product. It is better to first decide what quantity you need, then check whether the increased component matches that need.
Other volume-up promotions cannot be compared by the numbers alone
A Food Industry News WEB report introduced a separate volume-up promotion by Ministop. For items delivered from August 25 to 31, it listed methods including a 50% increase in total weight for mapo tofu and fried rice, at least 50% more noodles and one additional sausage for peperoncino, and double the sandwich ingredients.
Both promotions use the expression “same price, more contents,” but their products, periods, and bases for increase differ. That is why the increase rates from another brand cannot be applied directly when judging the value of NewDays products.
The most notable aspect of this announcement is not the high percentages themselves, but that it specifies what has increased for each product. Check in order whether the product you want is covered by the promotion, whether the increased component is an ingredient you want, and whether it falls within the sales period. In a volume-up promotion, one line in the product description is more practical than a single number.
Standards for reading the next announcement
News related to newdays is difficult to conclude from a single number or sentence alone. The meaning becomes clearer when you distinguish who made the announcement, whether it refers to an already implemented fact or a future plan, and whether the target and timing are stated specifically.
Even within the same material, an explanation of necessity, discussion, an implementation plan, and actual implementation may represent different stages. Even if the scale of an announcement appears large, you should also check what it covers and what procedures remain, so as not to overstate or understate the current situation.
For the next update, compare whether a new announcement repeats existing content or whether the target, schedule, or implementation status has actually changed. Reviewing the related reports below can also help identify differences in wording that may be easy to miss from the headline alone.
References
Tags #newdays #NewDays #NewDaysVolumeUpFest #NewDaysPromotion #NewDaysBento #NewDaysRiceBall #YakisobaBread #BasilSalad #MinistopVolumeUpPromotion #SamePriceMoreContents